Is It Wrong to Think of Your Book as a Product?

Brooke WarnerGuest Post by Brooke Warner

As part of a writing group or club, you’re already self-selected as a writer who cares about their craft. You’ve probably taken courses to help improve your writing. You certainly read more than the average person. And it’s probable that you hold out the dream of publishing on a traditional press.

Nothing wrong with that dream, but there are some concrete steps to help you get there that didn’t exist five years ago. Everyone knows the traditional publishing landscape is changing. You probably know that you need to be entrepreneurial and that you need to have a platform. Beyond that, however, you need to have a published book under your belt—even if it’s an ebook.

An ebook puts you on the map. It gets you on Amazon and allows you to have an Author Central page, which is vital. When people type your name into Google, your ebook will show up. It gives you SEO (search engine optimization) without you having to do anything.  And most important, it lets you begin to touch your readers and build a fanbase.

Publishing today has moved past the point of being something you strive toward. Now it’s a journey, with milestones along the way. Publishing ebooks and treating them like products might feel like the antithesis of a creative outlet, but you better believe that will change once you start making money and generating fans from your written word.

If you have writing that’s just lying around, do something with it! There are five easy steps to getting your book up for sale on Amazon:

  • Write your content (usually about 20,000)
  • Get your content edited
  • Get a cover design made.
  • Get your book converted into an epub file (or .mobi for Kindle)
  • Upload your book to Amazon (and other platforms)

 Whats-Your-Book

A realistic time goal for something like this, if you’re starting from scratch, is about two to three months from start to finish. And it’ll run you in the $1000 ballpark. You can price your ebook anywhere from $2.99 to $9.99, and you’d need to sell approximately 100-200 copies (depending on your price point) to break even.

I advise writers I work with to start small. Start with what you know. Write an ebook. And get it published. Start acting like an author-preneur and watch how your author platform begins to take shape. Thinking of your book like a product will never have felt so good.  

If you’re inspired to learn more, please join Brooke at her Self-Publishing Summit in Berkeley, CA, on June 1-2. She is presenting about ebooks, marketing, platform-building, creating the best books you can to attract the interest of a traditional press, industry secrets and money-saving tips, and much more.

Members of the CWC will get $200 off the cost of the Summit, plus four special bonuses. Read more here: http://selfpublishingsummit2013.com

Register here: http://selfpublishingsummit2013.com/registration

Promo code: SELFPUBDEAL (case sensitive)

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Brooke Warner is Founder of Warner Coaching Inc. and Publisher of She Writes Press. She is the author of What’s Your Book?

Warner Coaching Inc. http://warnercoaching.com/

She Writes Press http://shewritespress.com/

What’s Your Book? http://www.amazon.com/gp/product/193831400X/ref=olp_product_details?ie=UTF8&me=&seller=

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How to get more Followers on Twitter and why you should do this

Twitter may be an important addition to an author’s social networking platform. In this post, you will find several YouTube videos and brief summaries that will help you understand how to use Twitter properly.

Andrea Pearson talks about the basics of how to get more followers on Twitter

1.       Follow people who are more likely to follow you back

2.       Use hash tags = # Use the hash tag followed by topics you like. For example: #writing

3.       Re-tweet what people say. For example, you think something was funny so re-tweet

1.       Don’t be too preachy. Instead, let people know what your life is like. Let them get to know you.

2.       Be courteous: be nice to people. What she means is don’t send out a thousand tweets a day

3.       Respond to people

4.       Follow conversations other people have and follow people who you like to read, and don’t follow too many people at once

5.       Use hash tags like #WW (writer’s Wednesday) and #FF (follow on Friday)

More tips on using Twitter from Joanna Penn

1.       Tweet only in your niche — for example, if you are a Sci-Fi author, only tweet in that niche

2.       Use Twitter to find new people—to develop relationships—get to know them on Twitter first

3.       It’s important to be generous to other people. For example: eight percent of your tweets should be re-tweets of others and only 20% of your tweets should be about you and/or your work.

Amy Porterfield tells us how to get more followers on Twitter by using content

Three sites to find information to tweet about:

1.       www.StuffToTweet.com

2.       www.AllTop.com

3.       www.PopUrls.com

Wendy Limauge tells/shows us how to use Twitter (Tweet, Retweet, Direct Messages, Lists)

Rik Logtenberg tells us the 10 Steps to Become a Twitter Mater

This is a twitter tutorial that covers everything from signing up to twitter, shortening urls with bit.ly, using tweetdeck, talking to other twitters, and finding people to follow and attracting followers.

Why Isn’t My Book Selling?

It’s a question I get asked a lot: “Why isn’t my book selling?” This question isn’t reserved for the author who is clueless about marketing. I’ve been asked this by savvy authors, even business people who can’t seem to figure out the system for selling.

Sometimes the reasons why a book isn’t selling are easy: the cover is poor, the content is not edited or the topic is unappealing. But in most cases that I’ve seen, you need to dig deeper. So, overlooking the obvious, let’s go a step further because the mysteries of selling might be a lot easier to fix than you think.

1. Start Early: In many cases starting early means earlier than you think. Often, I see authors beginning their campaigns a month prior to book launch. If you do that, keep in mind that your results won’t show up for months (and months), often it takes up to six months to see anything you seed start to grow. That’s partially why marketing people will encourage you to start early because it can take so long to see results.

2. Limited availability: Having a book that can only be purchased off of your website isn’t a great way to promote a title. You want to make sure that the book is where your consumer is: on Amazon, Barnes & Noble and even if you aren’t stocked on a bookstore shelf, you want to be sure that someone can order it. Limit your book availability and you limit your success. If you don’t give your consumer enough places to get your book, they will probably get someone else’s title instead. Don’t let your marketing serve the competition better than it serves you.

3. The rule of seven: You need to be everywhere. A lot. But what does that mean, exactly? It means that your reader (or potential reader) needs to see your book in a lot of different places. Have you asked yourself how many ways you are marketing the book? Are you active in any social media? Do you participate in blogs? Are you getting reviews? Think of the seven ways or access points that you need for your book to gain traction with the audience. Seven seems to be the magic number for many marketing people so go with that, use it as a goal. Your book should have access points in seven different areas. With so much out there begging for your readers’ attention you want to be sure that your book is getting an equal amount of attention.

4. Multichannel marketing: How many different ways are you marketing your book? No, I don’t mean the rule of seven, though this applies here, too. What I mean is how many channels are you using to market your book to the reader? Email? Video? Print mailings? A successful campaign is one that encompasses the rule of seven, so seven public channels to reach your reader, but also consider multi-channel marketing, as well.

5. You don’t think this applies to you: Often when I give these talks, I have authors who say, “Well, this may be true for some, but it’s not really what I’m about.” It might not be what you are about, but I can guarantee you it applies to everyone, across the board. Are there success stories that break out of the norm?  You bet, but it’s rare.

Now You Know, What Do You Do?

Let’s say that you’re reading this, you are knee-deep in promotion and thinking “oh, brother, this is me. What now?” A lot of authors just toss the first book out and focus on the second figuring they made the mistakes with the first and chalk it up to a “learning curve.” I don’t think that’s a great idea. You put a lot of work into that book, yes? Don’t you want it to succeed? I thought so. Here are some tips you can implement, right now, to get things back on track:

* Get to know successful authors: Yes, it’s good and cathartic to commiserate with other authors who feel their book isn’t selling, but beyond that it won’t really do much for your success. Step out of your comfort zone and start looking for authors you want to emulate. Successful authors who have it going on. Build your list. Find at least 10 authors in your market that are doing well and presumably selling books.

* Investigate: What do other authors do in your genre? You now have a list of other, successful authors, right? If you’ve collected this list, follow them on their blogs, Facebook, LinkedIn, Twitter, and Pinterest. Follow them everywhere, start to build your tribe. Get to know them almost better than you know your own marketing campaign. You may say “well, they have more money than I do to market!” That might be true, but I bet it’s not – not entirely anyway. Most of the really successful authors don’t get there with just a checkbook, they probably have a great sense of who their market is, what their market wants and exactly how to give it to them. I’m not telling you to copy, I’m telling you to learn from other successful authors.

* Google Alerts: Now that you have your list of fabulous authors, plug their names into Google Alerts and see where they show up. Yes, when I say investigate I mean doing just that. Do your homework. Why does this matter? Because the blogs they show up on will be great places for you to network, and guess what? All it costs is a little bit of time.

* Count the ways: How many different ways can a reader access you? Count them. I’m serious. You should have at least seven access points. Maybe you are syndicating articles, maybe you are on YouTube, maybe you are on Facebook, Pinterest, whatever it is it’s an access point. If you don’t have seven of them and aren’t sure where to start, go back to bullets two and three.

* Get rid of what’s not working: I was at an event a few weeks ago and talked to an author who was doing lots of Google ads. He was careful to stay within his daily budget, but he wasn’t sure if they were working. Why was he doing them? He had been to a seminar that talked about Google Ads and thought he’d give it a shot. Initially it did well, then not so much. He kept doing them because he thought eventually it would turn around. Sometimes things like ads have a lifespan, if you aren’t monitoring this stuff you’ll never know. Don’t hesitate to get rid of what’s not working and be brutally honest with yourself. Remember that if you keep doing something that’s not working it will take away time and probably money from doing something that could make your book successful. The choice is yours.

* Distribution: Make sure your book is out there, and I mean really out there. You may hate it that Amazon takes 55% of your book sales but would you rather have 45% of a sale or nothing at all? Don’t have an ebook yet? Why not? It’s easier than ever to have your book converted to an ebook. It’s so easy I’ve known authors to do it in less than 15 minutes. It’s no longer a matter of whether you can publish a book; it’s whether someone can find it. You might not be in stores nationwide, but if you can be on online e-tailers that’s a big and helpful start.

* Persistence: Maybe the biggest piece of success is persistence. I know I sound like a motivational speaker right now, but it’s true. Persist, persist, persist. Often I find that authors are just weeks away from their success and they give up because of some of the reasons cited in the first part of this article. Persist even on the days you can’t be bothered. On those days do just one thing. Just one.

The key to success isn’t always easy or clear-cut, but the key to failure often is. If you have produced a good looking, well-written book but it’s still not selling then go back through this article to find the missing piece or pieces. Once you do, I can almost guarantee your book will start to take off.

Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering bookpromotion and publicity tips and techniques. http://www.amarketingexpert.com

A Wealth of Marketing facts/skills from a Pro – Maria Murnane

This post is a recommendation by Lloyd Lofthouse.

I attended a morning lecture/workshop Saturday, April 14 that was sponsored by the Diablo branch of the California Writer’s Club. Maria Murnane was the presenter.

Maria Murnane’s presentation was about marketing for authors and the presentation was valuable for both traditional-published and self-published authors.

Maria worked in public relations for nearly 10 years before she quit her job and started out as a self-published author. From what I heard, she is a one person industry with boundless energy—she writes chick lit and teaches marketing. In fact, those same marketing skills she used to promote her first self-published book eventually led to a traditional contract with Amazon.


Maria interviewed at 2011 Book Expo as an author published by Amazon.

Maria knows her stuff—I was IMPRESSED by her wealth of knowledge and marketing skills.  I have a BA in journalism (1973) and took maybe one or two classes on public relations, but this is her field and it is more up-to-date since she is a much younger individual than I am (I’m old enough to have a head full of curly cobwebs).  Maria has a BA in English from UC Berkeley and a master’s degree in integrated marketing communications from Northwestern University.

I like the title of that major—integrated marketing communications—and what it means.

To give you an idea of how much I added to my knowledge of this topic, I took nine pages of notes in addition to the two-page handout from Maria. What I learned will change my marketing tactics.

The Saturday morning workshop with Maria Murnane cost members $35 and non-members $45, and we had about a dozen non members with at least a 100 in attendance (this is not a scientific count–just a guesstimate). Anyway, to make a long story much shorter, Maria has this entire lecture on her Website as Webinars but they are not free. After all, this is her business as an author and super-expert publicist marketing pro.


This is a 3:10 minute preview of an 80-minute webinar that teaches authors of fiction and nonfiction how to develop creative, grassroots marketing campaigns that do not cost much more than their time.

Link to Maria Murnane’s Webinar: http://mariamurnane.com/work-with-maria/webinars/

You may discover that paying to listen to this Webinar is well worth your time. In fact, I prefer Webinars because I can stop them as I take notes and then start again when I’m ready.

Maria Murnane is the award-winning author of Perfect on Paper and It’s a Waverly Life, novels for anyone who has ever run into an ex looking like crap. Honey on Your Mind debuts July 24!  www.mariamurnane.com

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Lloyd Lofthouse is the award-winning author of The Concubine Saga.When you love a Chinese woman, you marry her family and culture too. This is the love story Sir Robert Hart did not want the world to discover.

Simple Steps to a Successful KDP Select Free Promotion

Reposted with permission from M. Louisa Locke (from her Blog), author of the Victorian San Francisco Mystery Series

If you have read my previous posts on Amazon’s KDP Select Program, you will already know that I joined this program primarily for the five free promotional days Amazon gives you in exchange for selling your ebook exclusively with them for three months. (You may take these 5 days at any time during the three months.) You will also know that my participation in this program (both through borrows and free promotions) significantly pushed both my historical mystery books up the bestseller ranks in numerous categories, resulting in a substantial increase in my sales.

What you don’t know is what steps I took to ensure these promotional days were as effective as possible. That is what this post is about.

My goal here is not to persuade you to sign your book up for the KDP Program (I still think that McCray’s post on KDP Select is the clearest discussion of who should join), and if you want to learn about the pros and cons, just search in Publetariat and you will get a wide range of view points.

My goal is not to promise if you follow these steps your promotion will be successful. The KDP Select Program has only been around for three months and the information is only just beginning to filter out about authors’ experiences. For example, I know very little about how non-fiction books or literary fiction has succeeded in the program. It is only because I have had success in two of my own promotions that I am daring to offer suggestions. I want to caution you that these tips are based on very limited empirical evidence and on my reading about the promotions of a few others. Therefore, they should be read with caution.

Having covered my butt, here goes.

First Step: Make sure your book is ready to promote:

I will repeat what I have said before many times in my pieces on selling on Amazon: don’t start any kind of promotion until your book is “ready for prime time.” Getting your book on the free list isn’t going to get people to download it, read it, review it favorably, or buy your other books if the cover is amateurish, formatting and editing are sloppy, there isn’t a well-written description, your author central page isn’t complete or the book isn’t in the right browsing categories.

Second Step: Decide which book(s) to promote:

If you have a series where it matters which book is read first, offer the first in the series first. If you look at this from the perspective of readers, this makes sense. Many, if not most, readers like to read series in order. Therefore, if one of the goals of the free promotion is to gain new readers to the series, start them off at the beginning. For me this was Maids of Misfortune. My hope was that putting the first book up for free would encourage people to go on and buy the second. After the first promotion, the increase in sales in the sequel, Uneasy Spirits, demonstrated the efficacy of this strategy.

If you have stand-alone books or series books that can be read easily in any order, the question of which books to start with depends on your goals. For example, you might want to start with your loss leader-the book that is selling the least. Here the goal would be to get people to find that book, give it more positive reviews, and start it on the way to becoming a better selling book. This is why I put up my second book, Uneasy Spirits, for free in my second promotion. I wasn’t content with the bump in sales it was experiencing. It had only been out for four months, hadn’t gotten that many reviews, and was struggling to stay in the top ten of the historical mystery category. Putting it up for promotion in mid February got it up solidly in the top three in historical mysteries.

However, you might want to start with your strongest selling book, the one that you think has the best chance of getting the largest number of downloads and the largest subsequent bump in sales. I initially put up Maids of Misfortune for a second time only six weeks after the first promotion so that for one day both it and Uneasy Spirits would be free together. I did this because I thought that Uneasy would sell better in tandem with the first book in the series, which was probably true since the bulk of the downloads for the book came that first day, not the second when it was free by itself. But what I hadn’t expected is how well Maids would do this second time around–hitting the top 100 best-seller list for three days in a row. If your main goal is making money, you may want to put your best selling book up first and more often!

Third Step: Decide when and for how many days you should do the free promotion:

Remembering that you need to sign up in advance (although I signed up the night before once and the book went up on time), do spend some time thinking about these questions. I chose my first promotion for December 30-31 for two reasons. First, I thought a Friday and a Saturday would get me my largest market because I often find my regular sales go up on these days (weekend reading). Second, these two days came near the end of the Christmas vacation. You know, when the presents are put away, the guests are gone, and you are ready to put up your feet and try out your new Kindle before going back to work or school.

I did my second promotion a month and a half later, again on a Friday and Saturday but this time before the long Presidents’ Day weekend because Monday would be a holiday. Same idea. Holidays mean people read recreationally, and I wanted people to still be on holiday when the books shifted over to paid so that I would get some sales. This worked because Maids of Misfortune, which was only free on Friday, steadily improved its paid ranking on Saturday and Sunday, and by Monday evening had finally hit the top 100 list, where it remained for the next few days.

In short, think about timing. When do your sales usually peak, and what are your lowest sale days? Is there a holiday that you can tie your book promotion into (like Valentine’s Day, Mother’s Day, etc.)? Play around with this, who knows, maybe a Wednesday or a Thursday would work better for you than a Friday.

In general I would advise you to put a book up for free for no more than 2 days at a time. If your book doesn’t have many sales under its belt, however, it might take three days to get enough downloads to make a difference. Having seen how Maids of Misfortune did on its second free promotion, I suggest trying a 2 day promotion and then, after 6 weeks or so, doing a second one-day promotion to see if you can’t kick it up higher in the rankings the second time around. Remember it is all about visibility. The higher a book goes in both popularity and best-seller rankings after a promotion, the better the sales are going to be. See David Gaughran’s post on KDP Select and Popularity for a good discussion of this.

What I wouldn’t do is use all your 5 days at once, since it is my impression that, no matter how high you go in the paid rankings after a promotion, your rankings will almost certainly begin to slip after a month (if only because you are being bumped down by the latest book coming off a free promotion). If you have used up all your free days at once, you have to wait until you renew your enrollment into the Select Program to do another free promotion of that book, and by then your book may have slipped back to where it was before you started promoting.

I also think that you shouldn’t offer a second free promotion too quickly after a first promotion. I put Uneasy Spirits up for one day, two weeks after its first promotion, as an experiment, and had a very dismal number of downloads (less than 400, compared to the nearly 9000 downloads it got on the first free promotion). There are other possible explanations for why this second free offer didn’t do as well as the first. I didn’t publicize it as widely as I did the first and it was free on a Thursday, not my best selling day. But I think the main reason for its poorer performance was that it was just too soon. I put one of my short stories up for free at the same time and it did much better than the novel –even though people were only getting a 99 cent deal on it — but it hadn’t been free for months.

Fourth Step: Advertise the promotion:

1. Make a list of friends and family you want to notify by email. Make a template of what you want to say along the lines of:

“I have decided to make my first historical mystery, Maids of Misfortune, available on Kindle for free for two days (put in date) to make the book more visible to readers. You could really help me kick off this promotional campaign if you could tell as many people as possible who have Kindles or can download Kindle books to go get their free copy at: (then url.)

Thanks, and I will let you know how well we did when the campaign is over!”

Then I would send this email out just a few days before the promotion starts so that people have a day or so to spread the word, but not too long so that they forget.

2. Find and sign-up for the Facebook pages that promote books and ebooks. These pages change fairly frequently so, in the search bar on your Facebook page, type in words like Cheap ebooks, Kindle, free ebooks, or appropriate genre terms (mystery, science fiction, historical fiction) to find pages that let you post about a book promotion.

3. Check out the blogs and websites that specifically promote ebooks in general, cheap or free ebooks, genre books, and indie authors. Some ask for a fee, others are free. I wouldn’t pay much, if anything, until I had done at least one promotion. You may not need it. Since many of these sites need advance notice, if you are going to do this, start early–one to two weeks in advance.

4. Do some BSP (Blatant Shameless Promotion) on the appropriate pages for the groups you belong to (Good Reads groups, yahoo groups, Kindle Boards, etc,). This works best if you do it the day or two before, since some of the messages on these sites don’t get read right away. Always give the day of the week and the dates of the promotions so that people won’t think the book is still free when the promotion has ended.

DO NOT promote yourself on pages or message boards where this is against the rules; this angers people and wins you no friends or fans.

5. Post something related to your book but something more than just an announcement of the promotion on your blog. See this post that Abigail Padgett did the day her free promotion started on the first of her Bo Bradley mysteries as a good example. This can be another way of getting out the message and peaking people’s interest in the work.

6. During the promotion, tweet or post on your Facebook pages several times, reminding people of the promotion, mentioning how it is going, and thanking everyone for their help. Don’t be afraid to brag if your book is doing really well. I discovered some of the fans who read my messages enjoyed commenting on how much they had liked the book and recommending it to others. Some will thank you for reminding them because now they were going to tell their mother/sister/friend about how to get a free copy the book. Your friends will be gratified by your success and want to know how you did it.

I want to make it clear here that you do not necessarily have to do all of the above to have a successful promotion. For example, for my first promotion I didn’t contact any of the sites listed in #3, and I contacted only a few of them for the second promotion. If your book is already doing fairly well in terms of sales and ranking, and is in a lot of different categories, you may not need to do a lot of work ahead of time. But if you are promoting a book that hasn’t been selling well, or is on one of those large categories like historical fiction or contemporary fiction, with no sub-categories and lots of free books being listed, then advance promotion may be very necessary to get you the initial downloads you need to become visible on the free lists.

Fifth Step: Keep track of some basic data on how the free promotion went.

The day before the promotions, I noted down the ranking of not just the book I was promoting, but also my other titles. I recorded the overall ranking and where it ranked on the one subcategory where it was in the top 100 (for both the best seller list and the popularity list.) Then during the promotion I wrote down these same rankings, plus the rankings in the other categories where the book started showing up about 3 times a day (the morning, mid-day, and at the end of the day.)

With the new dashboard Amazon has set up it is now easy to discover immediately after the promotion ends how many free downloads there were. I continued to write down this data for about a week after the promotion, because it took a while for the books to reach their highest spots on the paid list. Since I always note what my sales are each night I have also been able to watch the way in which the books’ overall sales have continued to be higher than before the promotion, despite later slippage in ranking.

Why do I do this? Probably because my training was in the social sciences and I like analyzing data (I did a computer analysis of working women from the 1880 manuscript census back in the days when you used punch cards to enter the data.) But it also helps me make decisions about staying in the KDP Select or doing other promotions.

So, has this helped? If you have had a successful promotion and have something to add, I would like to hear about it. If you did something like I did (putting up a book too soon) that you feel hurt your promotion, do share, so we all can learn what to avoid. KDP Select and the free promotion is in its infancy and the more we learn from each other, the more we will all be effective in reaching a wider audience with our work.

 

Just Do It!

Amanda Hocking’s story is inspirational and the foundation of that inspiration was her persistence.

It wasn’t easy. She says, “In the past ten years, I’ve probably got hundreds or maybe thousands of rejection letters.”

As the rejections and criticism saying she couldn’t write arrived in the mail, she thought, “This sucks! I should just give up.”

However, her passion to write kept her going. In a recent post on her Blog, Hocking says, “You cannot control everything that happens to you. But you can control how you react to it and how you feel about it.”


In the first video, The Young Turks discuss the Amanda Hocking’s story.

Tired of rejection, Hocking turned to the Kindle e-book in 2010 and self-published. She says she grossed $2,000 in 2009.  Today, she is a millionaire.

Amanda Hocking is now the rockstar in the e-publishing world – selling hundreds of thousands of self-published e-books. Her young adult paranormal books have caught on like fire, getting her attention from the traditional publishing world and even Hollywood, which recently optioned one of her trilogies in addition to Hocking signing a contract with St. Martin’s Press for $2 million.

Amanda Hocking was born in 1984 and completed her first novel at age 17. She has now written twenty-two novels (published and unpublished).

USA Today reported, “Like writers from time immemorial, Hocking’s motivation to create a fantasy world stemmed from harsh reality.

“I grew up poor. I was an only child,” says Hocking, whose parents divorced when she was 11. “We lived out in the woods. We couldn’t afford cable.”

A rocky adolescence followed. “I was really unhappy … really depressed. Me and my mom fought constantly.”

According to USA Today, three things saved her:

One—the computer her parents gave her for Christmas when she was 11.

Two—the day her mother told an eighth-grade counselor to stop nagging her daughter to find other activities besides writing.

Three—she completed her first novel at 17, wrote constantly, took writing classes at local colleges and regularly queried agents and publishers, only to be rejected until she was already a self-made millionaire at 26.

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Lloyd Lofthouse is the award-winning author of The Concubine Saga. When you love a Chinese woman, you marry her family and culture too. This is the love story Sir Robert Hart did not want the world to discover.

 

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