Lloyd Lofthouse

Note: reprinted with permission from “The Book Marketing Expert Newsletter.” (embedded videos on how to write book reviews have been added by Blog host)

We hear it all the time: “the window for reviews is shrinking,” and yet we still see reviews appearing everywhere. So how can you capture a share of this market? It’s true that often reviews from big-name bloggers go to equally big-name authors. Well, can you blame the blogger? If someone had a choice between reviewing Shades of Grey and one of my recent books, I’m sure Shades would win and I totally get that, but it’s hard when you’re starting out. You often get reviews when you get reviews, so the old adage of “media draws media” is very true. Then where do you start?

Years ago, when I was first in the industry, it was pretty simple. You could find a reviewer, send him…

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